9 Hottest Digital Marketing Trends To Watch Out For In 2021

Digital marketing trends has always been revolving around two distinct. However, it always comes with a certain level of contradiction. The year 2020 had a lot of scrambling in the market, and it was like never before. But companies and brands today know how important digital marketing is. Addressing real issues and stitching content that suits the individual is one of the keys. The second one is more mechanical and technical optimization like SEO and how you structure campaigns.

The point is that today is the time for marketers who tends to pay high scrutiny to their goals and KPIs. Therefore, to survive in such a competitive market is very difficult and looks like a daunting process. However, many organizations are cautious about the perfect things that work right for them. And that’s where they try predicting future trends in the field of digital marketing.

Therefore, today in this blog, we will discuss the nine best digital marketing tools that will be in the limelight in 2021. Happy Reading!

1.Featuring Snippets and no-click searches

Digital Marketing in Featuring Snippets

The traditional goal of SEOs was to get listed in the number one spot in the search engine. But not anymore. Today companies are trying to shift into SEO visibility in position Zero. And that demands an institutional change in itself.

Position Zero is Google’s “featured snippets,” and the coming year will be prioritizing that above all. This works differently as it is separated by a small box and is located at the top. Moreover, it shows some extra relevant information that helps answer the user questions without needs or clicks. It prompts the nickname “no-click search.”

If you are looking forward to featuring snippets on your own, we have a few things to help. Firstly, featured snippets are mostly for long-tailed keyword phrases like questions coming in different forms. Hence its highly necessary to match your content with the appropriate format.

2.Loud and proud Sustainability

digital Marketing in Loud and proud Sustainability

Unlike before, people in the coming year will seem to be more passionate about the environment. Hence, they will always want to make sure that brands receive their money and are also concerned about the planet. With a substantial percentage of 81%, consumers feel that companies should help in improving the environment. This will compel brands to emerge more as sustainable and eco-friendly brands, especially to young generations.

The best communication bridge to communicate Sustainability with your brand and content is by making it a part of the brand identity. According to different branding styles, there are ample ways like displaying a banner prominently on your site or discussing it repeating it on social media. However, one can opt for a more subtle method like branding reusable tote bags and conveying a green theme with a visual identity.

3.Build Inclusive

Digital Marketing in Build Inclusive

The front-page headline is a significant example of inclusivity in the current time and place. A younger audience and marginalized groups want to glimpse a more optimistic depiction of equality in the content they consume and the brand they purchase.  Or people today are getting more aware and hence do not want to see more of a homogeneous content they are provided with.

In the year 2021, digital marketing will include media and subjects covering many races, sexualities, religions, etc. It will also represent people with physical disabilities and learning disabilities. However, this includes content in the form of imagery and videos and the topics you discuss on social media, blogs, or the product you offer.  

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If one believes Accenture, the cultural shift affects purchasing behavior; 41% of the shoppers have taken their business away from retailers that do not reflect its importance. The study also shows that 29% of the consumers are willing to switch brands if they fail to showcase enough diversity. And the percentage goes up for ethnic minorities and the LGBT+ community.

4.Using Ad-blocker blockers

ad blockers

Ad blockers are one of the major obstacles. And overcoming that will be one of the liveliest and progressive digital marketing trends of 2021. In the year 2021, 27% of internet users are expected to use ad blockers. Many marketers have trafficked automatically cut off at the source that includes PPC campaigns.

However, before knowing the roots of the problem, it is nearly impossible that you can ever come up with a solution. Therefore, your ad data and analytics need to tell you precisely what you need to know.  Depending on your target audience and where your ads are posted, the damages might be negligible. If your ads are falling over to ad blockers, the best strategy is to adapt. It would help if you did not waste time convincing your high customers to bring a fundamental change in the preferences. However, you need to read your advertisement budget that suits other, more fruitful campaigns like influencer marketing or sponsored content.

The young audience does not respond well to influencer marketing; therefore, you need to make a switch. That’s the best advice in any such situation.

5. Making content more interactive

digital Marketing in Making content more interactive

Building interactive content is technically around for a while now but has not been recognized as the best practice. It not only has the potential of promoting more engagements but also improves the user’s enjoyment.

Content like quizzes, open-ended questions, surveys, giveaways, calculator widgets, etc., are interactive content and has the potential of doing wonders for your brands. At the very least, these can increase the number of time users spend on your profiles. And this indeed will help you stand at the top in the algorithm-based searches and feeds. Also, you need to understand that people want to engage. That interactive content will be a tremendous way to improve your user experience.

Interactive contents are in the vast trend towards personalization. That means that they allow users to answer for themselves or have a particular opinion heard. This will help build a two-way communication bridge between brands and their audiences, and it will help your products and site simultaneously.

6.Take help of image and video SEO

We know how to search for images and videos by just typing in keywords. However, did you also know that you can also put existing pictures or take the original photo to search for context? SEO’s general landscape has also taken an enormous leap of change, as more users are discovering these visuals search techniques.

Suppose you want to capitalize on the increased level of visual searches. In that case, you will need to make sure that your image and video SEO campaigns are in the right shape. You can do this by including alt text in the description of the picture. You can also add images to your map and include your SEO keywords in the image’s file name and use a top-quality image and video in HD quality.

If you want to dive deep into this, you should familiarize yourself with Google Lens. You should handle your SEO technique right and take the traffic away from its competitors when the shoppers search for products or barcode with a particular photo in their hand.

7.Segmenting Customers

One trend that is getting popular these days in digital marketing is the concept of customer segmentation. Now, this idea is quite simple. Instead of a small number of massive marketing campaigns, it is a better alternative to have a large number of small marketing campaigns targeting specific audiences.

Segmenting customers means building small groups of target audiences with certain traits or behaviors like demography or shopping habits.  This allows more accuracy in tailoring content that suits your audience’s preferences. For example, maintaining two separate email lists for big and small spenders and sending different newsletters to them that features different products.

Such a strategy is the best option for personalization and customer engagement, as your followers will receive contents that are hand-picked just for them. Beyond the email listing, you can also apply customer segmentation to a specialized ad on various sites, category of blog content, and social media content for different communities.

8. Old is always Gold

Not all the traditional method of digital marketing is out of the trend. There still are plenty of old yet productive methods by which you can get great results. Some of the best ones are here below.

  • Shoppable post: Social media posts are directly used to connect users with product checkouts to increase conversions by streamlining the payment process.
  • Micro-influencers- As opposed to premier influencers, this is more likely for ordinary people who have larger than average social media followers. Suppose you can attract a few of them. In that case, you can use it for social media contests and giveaways to achieve in the same way as the top-level influencers in terms of the costs and efforts.

These are some of the best practices. However, you can also go for the “Voice Search SEO” and Gen Z Marketing.

9.Local SEOs

 The Google algorithm, in terms of SEOs, keeps changing. Hence, if you are a local business, you should continuously update your business to appear in the local search result. Local SEOs are more impactful than broad SEO, which means that people searching for a specific type of business with their geographic location are more into purchasing, making it easier to convert them.

In the beginning, you will have to get verified by Google by signing up for Google’s business platform. This helps you get a higher rank in Google SERPS and gives you an option to get additional information about your company to search online.

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Vikash is a content writer, currently active in the field of designing and brand building. He is an avid reader and a internet savvy, always keen to learn more about brands and the way they communicate with their wide audience.