The ABCs of an impactful Business Card for a memorable start [5 Tips]

Creating a business card that leaves an everlasting impression

A business card may seem like a minute aspect of your professional job. A lot of people overlook its value that accurately tends to reflect your brand image. No doubts, but your logo is essential integrity of your overall collateral package. It is the first item that your clients receive on your behalf, making it an opportunity to make a positive, strong impression on them.

One of the daunting phenomena is the preponderance of DIY online business-card printing companies. Due to the availability of a limited exception, it is relatively easy to spot an inexpensively designed card. When you pick a cheap business card for yourself, you give a very unprofessional message to people and businesses you want to do trade with. You need to ask yourself if you are doing any good to yourself by missing out on the prospect to start building a positive brand image from the very beginning.

Therefore, today we will talk about the five best design tips that you can follow to get your professional business card ready to use.

Read On!

What is a Business Card?

A business card is defined as any small card that tends to identify a person connected with his/her business. This is to inform or be aware of their potential clients, customers, allies, or potential partners.

A sound business card conveys an overall image of any business that isn’t easy if one considers the card’s size.

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What is the objective of a business card?

Do not expect that your business card will explain the entire story of your company. Your business card is used just to present your company’s professional image to the people who matter so that they remember who you are and what you present.

The elements of your business card should always match your brand personality; otherwise, it will not serve the purpose you are investing for. Professional designers always suggest that one should never get into designing a business card themselves. However, start-ups and entrepreneurs who have a very tightly packed budget have no option rather than doing it themselves.

TIP #1                    Take help from professionals

Taking help from a professional designer is an excellent alternative if you lack the requisite skill to design your business card.

In contrast, this professional is trained to design all your collaterals like letterhead, brochures, websites, etc. Perhaps, it’s intuitive of you to carry your brand image in those pieces of your cards.

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TIP #2                    Simplicity is your savior

Business cards are generally smaller in size as compared to other variables. The size of a typical business card is typically just 3.5″ X 2″ (not all the time). Hence, this means that you do not have much space to work on.

So, always focus on not making your logo too large or too small. Always be ready to use a typeface that are not too small to be comfortably read, and never be afraid to make great use of the white space.

TIP #3                    Take the risk or play safe

When you are forming a business card, you can either go with the usual tricks and follow the conventional tradition available or take the risk. From taking risks, what we at Designfier believe is you get to come over the boundaries and make your style.

For example, suppose you design a 3.5″ X 2″ card to differentiate. In that case, you can get yourself a rounded corner, but going for an unusual shape might get tricky at times. A round business card starts to look memorable and different. However, it will not fit into a standard business-card holding device. Therefore, this means that you will have to trade formidably to get a memorability if you choose an unconventional shape and size.

TIP #4                    Picking up the right information to appear needs you to be deliberate

Your name certainly is the most crucial information that needs to be there. But what more? The company name, along with a versatile logo.

Your contact details are the next important thing that needs your presence. Your phone number, email address, the company website address should be there. However, what is important here is that you do not cluster all the information that you provide and make the space crowded. A simple design that looks simple, clean, and elegant is always better and appreciable.

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TIP #5                    Keep the backside blank or use non-critical info

Now that you have the front of your business card ready, its time to think of how the backside of the card looks. But, how often have you seen someone looking at the back of a business card? Going with the time-honoured tradition of a business card, the back is always kept blank. However, if you are not sure if you want to keep the business card’s back as empty, you can put on some information. This information can be less important than the information already provided initially but has some value to your business.

For example, you can put in your company’s mission or tagline or your significant products. However, always remember that your business card has the purpose of promoting your brand identity, and not for the sake of advertisement.  

The Bottom Line

Introspection is vital before you sit to design your business card. The idea is not to get frustrated if you do not filter the information that you need. Does it happen that you see a cheaply designed business card and think that the company is total crap? Try not to make any mistakes when you sit to design a business card. Give the positive reflection of your company and yourself to your card. It will easily be able to mirror the well-defined brand identity.

All the best!

Vikash is a content writer, currently active in the field of designing and brand building. He is an avid reader and a internet savvy, always keen to learn more about brands and the way they communicate with their wide audience.