Ultimate Guide for 2021: Social Media Image Sizes

Social media image Size to follow in 2021

A picture is worth a thousand words! Therefore, in the modern era of social media being a digital home, images are not just pictures that connect people or businesses anymore.

Business owners use social media images on every social media channel for brand promotion. They do so by creating and incorporation images that suit the channel’s various settings for the right impression.

Use of social media images on social media is a part of marketing strategy today to promote brands and individuals. However, to ace at this, one has to be perfect with the social media image size. One justification for the image size is the impression that cannot be put correctly with the wrong dimension.

Therefore, today we will talk about everything one needs to take care of when using media images. Keep reading, if you wish to stay up to date about the latest social media image size.

Importance of Having the Right Social Media Image Size

One should always post only pictures that adhere to the social media image size guidelines of the social media you are posting them at. Brands wish to build trust through visual content on social media. In such a case, the right image size ensures that visual content remains effective and impressive.

Social media changes their image dimensions regularly; hence you need to know the right size that currently works. This is important to timely tweak images before your audience get a wrong impression.

With the use of the right social media image, you can avoid pixilation of images. This is one of the best ways of making your picture look professional. One can also engage their audience with an optimized social media channel’s image. This also helps in doing the right brand messaging.

Social Media Image Size of Facebook

Facebook is a text-oriented social media channel; it works well for individuals and brand promotions when it uses the right social media image that intertwines skillfully with the text content. However, these images must adhere to the right image size that Facebook continually changes.

Profile Photo 170 X 170 pixels 128 X128 pixels Use JPG or PNG filesUse the recommended size so that site loads faster
Cover Photo 400 X 150 pixels 851 X 315 pixels Use JPG or PNG filesUse the recommended size so that site loads faster
Timeline Photo and Post 600 X 315 pixels 1200 X 630 pixels When sharing 2 to 10 images, keep image size at 1200 X1200, that is in ration 1:1
Event Cover Photo 1200 X 628 pixels 1200 X 628 pixels Image size in terms of the ratio is 2:1. You can’t edit an event image. Keep in mind.
Panorama or 360 Photo 30,000 in any dimension Use a max of 135,000,000 Use up to 45 MB for JPG or 60 MB for PNGs
Facebook Stories 500 pixels 1080 X 1920 pixels Should cover the whole phone screen, the aspect ratio of 9:16.Leave 14% space at the highest and bottom for free text  
Ads 600 X 600 pixels 1200 X 1200 pixels Different types of ads have a different size that helps in optimization. These sizes mentioned are the most common in all. 

Social Media Image Size of Twitter

Business owners and the individual often post tweets having images. One can quickly expect shares, likes, retweets, and click-throughs. Therefore, tweets with social media images are favored over plant text-based tweets. Studies revealed that tweets accompany visual engagement viewers numerous times. But Twitter has social media image requirements that you need to meet.

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Profile Photo 200 X 200 pixels 400 X 400 pixels Use the maximum recommended size Keep the aspect ratio of 3:1
In-stream Photo 440 X 220 pixels 1024 X 512 pixels Use the supported formats like GIF, JPG, and PNG.
Card Image Size 120 X 120 pixels Preview and test your Twitter summary card
Fleet  600 X 335 pixels 1080 X 1920 pixels Keep the Aspect ratio is 1:1, 1.91:1

Social Media Image Size of Instagram

Instagram is a thoroughly social media image-based media platform where individuals and businesses consistently use for promotional purposes. Brands post photos for millions of followers and performs activities to attract new followers and customers. One can post social media images either horizontally or vertically on Instagram and give the flexibility to adjust a picture for the right impact. It also allows one to post images in square shape.

Profile Photo Size 320 X 320 pixels  
Feed Photo Square- 1080 X 1080 Landscape- 1080 X 1350 Portrait- 1080 X 1350 1080 X 1350 pixels Keep aspect ratio 1.91:1, 4:5.
Thumbnail 161 X 161 pixels 1080 X 1080 pixels Try uploading as large image as you can
Stories 1080 X 1920 pixels Image aspect ratio is 9:16Note Instagram reels also use the same sizing.
Carousel Image Size Square: 1080 x 1080 Landscape: 1080 X 566 Portrait: 1080 x 1350   Keep Aspect Ratio 1.91:1, 1:1, 4:5.  
Ads Image 320 pixels 1080 X 566 pixels Keep the aspect ratio 1.91:1
Stories Ads 1080 x 1920 pixels Remember to leave 250 pixels that are the 14% of the top and bottom of a social media image

Social media Image Size of Pinterest

Pinterest is a visual-based social media image platform that gives businesses a platform to promote their interests using images and a little text. Therefore, this platforms your visual matters a lot in making an everlasting impact on the target audience. Therefore, one should continuously take extra care in picking the right Pinterest image size as said by the recommendations.

Profile Photo 800 X 450 (minimum for cover photo) 165 X 165 pixels Profile picture appears circularAvoid putting portrait photo into the cover photoKeep aspect ratio at 16:9  
Pins 1000 X 1000 pixels 1000 X 1500 pixels Keep aspect ratio at 2:3Note that the Pin display image at a fixed width of 236 pixels
Collections Pins 1000 X 1000 pixels 1000 X 1500 pixels Keep the aspect ratio to 1:1 or 2:3Use PNG or JPG files
Story Pins 1080 X 1920 pixels Keep the aspect ratio to 2:3
Ads and Carousels 1000 X 1500 pixels Keep aspect ratio is 1:1 of 2:3.You can upload a maximum of 5 social media image in a carousel

The Social media Image of YouTube

Well, YouTube needs no introduction. The world’s best online video-based social media is not just a social media anymore. Its, a video-based search engine that helps you search and learn about anything just with a video’s help.  

  • The profile photo size on YouTube is 800 X 800.
  • Files should only be JPEG, GIF, or PNG.
  • Banner Image Size is 2048 X 1152 pixels
  • Minimum area for text and logo is 1235 X 338 pixel.
  • Aspect ratio 16:9

Closing Up

Social media image sizes matter hugely for promoting a brand. Individuals also must be aware of the continually changing image dimension on a social media channel. Facebook, Twitter, Pinterest, Instagram, YouTube and every social media platform have different image sizes on which they seem to work. Therefore, one should consider the updated image dimension to keep all your impression on your audience.

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Vikash is a content writer, currently active in the field of designing and brand building. He is an avid reader and a internet savvy, always keen to learn more about brands and the way they communicate with their wide audience.