A complete Label Development Guide: Types, Design, and How to create in 2021

Know everything before getting your Brand Label ready

Across 32% of people will never buy a product if they don’t like the label. Moreover, 60% of those do not prefer buying the product if the brand does not have enough information.

One question that is of utmost importance and needs to be thoroughly introspected is what kind of labels exist and the titles your customers like. There are a whole range of technical aspects that needs attention.

Therefore, today we thought of having an in-depth discussion on how to develop a label. We shall cover all these questions in detail.

Importance of label essential and where they are used

Any label is enriched with graphics and text attached to a product with information about it: manufacturer, name, ingredients, weight, application, advantage, etc.

  • To educate and inform about the product: A label will give you allowance to figure out the expiration date of the milk, the T-shirt fabric, how to use a specific product, and much more.
  • Distinguishing among the competition: Brand tags and stickers will help you determine bottles and packages on the shelves and quickly recognize your favorite brand.   
  • Help with promotion: Facilitated by promotional elements like call to action or discount coupons on the goods.

Types of Labels that exists

Many barcode labels can describe how to take care of fabrics and small brochures attached to the packages. Let us now talk about the significant criteria for distinguishing brands.

By size, shapes, and types of attachments

 The choice of shapes and sizes comes in infinity. They are all based on the dimensions and features of the packages, as well as imaginations. Depending on the kind of attachments, these are labeled, tagged, and stickered. They can be sewn, glued, or hung on the products and used in different combinations. For Example:

  • Bright stickers on clothes indicate the size and make it easier to find the right one.
  • The tag on the outside contains necessary info like brand name, collection, and sometimes slogans.
  • The label sewn inside includes details of the data.

By material

Paper, cardboard, film, vinyl, textiles, or even metal are an additional way of highlighting a product. The choice of material generally depends on two factors:

  • The product type and customers’ tastes
  • Storage and transportation methods

By purpose

Depending on the usage, labels, tags, and stickers and are dividing into three types.


These are necessary not to lose the goods during transportation or to find them quickly in the stock. Typically, these are small stickers with the batch name, item number, and barcode.


Now, as the name suggests, these contain that detailed information about the product. It includes stickers on the back of the beer or a wine bottle. Note that this information also affects sales. Statistics show that around 60% of people unlike buying a specific product if there is not enough information on it, and 22% will choose a product that accompanies the recipe or the serving method.

Things to consider when designing

Product designing is something that is your acquaintance with potential customers. It should be known that 32% of these will refuse the product if they do not like the way a tagline or sticker looks.

Size, material, and shapes

Choosing depends on the peculiarities of the goods, tastes of the target audience, and the information’s scope. Make the list of all the texts and graphic elements you want to include, and think about what size and shapes will suit you.


The main visual symbol of any brand by which someone remembers is the tag that can potentially attract their attention to the products.

Brand color and fonts

They can tell you about the brand’s nature and how you can promote them. According to a survey, around 53% of the people are attracted by the tags’ color brightness. The larger print attracts approximately 40%. For the color and font to work effectively, one must be the same at every touchpoint with their customer.


Now, this might look that the stickers on the trifle compared to the store’s design or the packaging that is being done. Infact, all the details should convey that exact message to the customers so that they can have a holistic view of the brand. Create a tag that is made from the recycled material if you are an advocate for environmental protection.

How to create a brand Label

So, there are two option, depending on your skills and budget.

Do it Yourself

This method is free, but it requires knowledge, time, and effort. You will need experience with a graphic editor such as Illustrator or Photoshop. Downloading all the elements you need and trying various combinations until you achieve the desired result is suggestable.

Hiring a designer

This is one of the options that is suitable for those who can afford funds for developments. You can find a designer on a freelance website like Upwork, Fiverr, and People per Hour. One should remember that this result will depend on the designer’s professionalism and style. Therefore, you should carefully study testimony the portfolio before you start with the cooperation.

Where to print the label and how much it costs

The choice of a printing house depending on your requirement, budgets, and location.

Kind of printing houses


Web-to print service works very simple. You need to send the file for printing via email, choose a delivery method, and pay for the order. Such a service is provided by Vistaprint, Moo, and another online printing house.


This is a traditional method to find the nearest printing house using a Google map of ordering a print.

How to select a printing house

  • Be sure that you perform the type of printing you need.
  • Check out feedback.
  • Check layout requirement
  • Ask the terms and condition

How much does the service cost

The service’s pricing solely depends on the material, size, printing, quantity, and delivery methods.

Closing Up

The label is one of the marketing tools that tells the customers about the product, distinguishes it from the competitors, and promotes the market. We suggest using a step-by-step development plan in order not to miss anything

  • Exploring the market.
  • Analyzing the target audience
  • Specify what info you want to display
  • Choosing the right size.
  • Deciding on the development methods
  • Selecting a printing house

Vikash is a content writer, currently active in the field of designing and brand building. He is an avid reader and a internet savvy, always keen to learn more about brands and the way they communicate with their wide audience.