5 Important Tips To Create A Brand Logo

Brand logo is one of the most important business marketing strategies. It is the identity of the brand and should be relatable to the brand. Logos help in establishing branding which further increases consumer trust. It also helps in brand recall and easy identification by the customer. Strong branding helps in revenue growth and better opportunities.

A good brand logo helps in building customer loyalty and makes you stand out from the competition. So creating a good brand logo for your business leaves a positive and lasting impact in the mind of your customer and the competition.

Well, there are a lot of ways to create a brand logo for your business, but we have come up some of the easy ways along with their pros and cons through which you can get a professional looking brand logo in no time.

5 Tips To Create A Brand Logo For Your Business:

1. Hire a Local Designer:

Hiring a local designer can help you with saving hours of continuous scrolling on the web for a designer that meets your requirements. Local designers can be contacted by a simple broadcast for a requirement of a designer in your network. You can also check out the nearby design studios and ask them to design a brand logo for you.

You can either hire a local designer on a monthly payroll or on project basis whichever suits your requirements. Local designers have limited exposure but good professional software knowledge so you can take expert help to get a design of your own preference.

Pros:

·         Can be hired for other design jobs as well.

·         Easy to find and work according to your Inputs.

·         Easy verification of credentials and design portfolio.  

·         No internet based frauds.

·         Financial security.   

Cons:

·         Geographical limitation to hire a designer.

·         Monotonous Design Concepts.

·         Too expensive to hire a designer.

·         No global exposure

2. Hire a Freelancer Designer Online:

Freelancer designers are the people who work with you on project basis. There are a lot of crowdsourcing design websites that can help you browse a list of thousands of designers on the basis of their work and choose the best one for your brand logo design. Freelancer designers are also certified professionals and have worked for bigger brands as well as smaller brands so they have a good idea of the kind of brand logo you are looking for.

Hiring online saves your workspace for better optimisation of resources and provides a brand logo keeping a wider audience in mind. Freelancer designers are certified by design websites so your investment is more secure.

Pros:

·         Can be hired for other design projects.

·         Work accountability and global exposure.

·         Affordable pricing options.

·         Experienced Designers

Cons:

·         Monotonous Design Concepts.

·         Too difficult to find the same designer for other projects.

·         No interpersonal interaction.

·         Designer availability and quality of designs

You can hire a freelancer designer on Designfier. Browse a list of hundreds of talented designers and see their work for your brand logo reference. Just book a design consultation here!

3. Launch a Design Contest:

Design Contests are online competitions which are also hosted by crowdsourcing design websites. You have to input your design requirements for a brand logo in design brief and set a prize amount for the winning design.

If you want to choose the best logo design contest site for your business, check out compareidea.com. It is a free service to compare and review graphic design products & services.

As soon as you launch the contest, it will run for a selected duration through which you will start getting design entries based on the brief provided by you. Now when you come across a design that suits your requirements, you can select that design entry as the winner and contact the designer for further changes.

After the final changes are made, the designer hands over the SVG files and the ownership of the design. It is a great way to engage with a whole designer community and get inspiration ideas for your custom logo design. Design contests are a newer concept that is considerably famous among the design community as it opens doors for a healthy completion of creativity and gives you the right to choose your favorite design.

You get highly customisable features such as project privacy, premium designer participation, number of entries, dedicated customer support and much more.

Pros:

·         Multiple Design Concepts.

·         Easy Transfer of Copyrights and Ownership.

·         Affordable prices

·         Invite Fresh thinking.

·         Faster turnaround time.

·         Competition driving excellence and creativity.

Cons:

·         Disappointing results for cheaper plans.

·         Terms and Conditions for Money Back Guarantee.

·         No Interpersonal Communication with the designer.

Designfier provides you the option of launching design contests to help you get a brand logo at affordable prices. They provide more than 60 design entries starting at just $99!

Check Out The Pricing Here

4. Use Online Logo Makers:

Online Logo Makers are digital platforms which provide you the tools and templates to design a logo on your own. There are a lot of logo makers on the internet and most of them consist of thousands of templates to choose from.

For designing your brand logo on a logo maker platform, you have to input your company name along with the associated category for your business.

After you make all the inputs, you will be shown a list of thousands of templates to choose from. Select a template and make the desired changes and download the logo for your use. Online logo makers provide you the tools to get a brand logo of your choice.

You get fully customisable templates to choose your own fonts and colors. However, having knowledge of basic design elements such as fonts, colors and images is an added bonus.

Pros:

·         Quick and Easy to Use.

·         Highly Customisable.

·         Unlimited Rework.

·         Affordable pricing.

·         Ready to download files

·         24×7 Support

Cons:

·         Lacks Authenticity.

·         Free for only Low-res Logos.

·         Requires Basic Design Knowledge.

·         Templates used again and again.

·         Lesser scope for creativity

5. Design Yourself:

If you don’t trust anybody with your design idea and think that you can do a better job than a professional designer, you can also consider designing yourself. The only requirement for designing yourself is to have knowledge of professional design software such as Photoshop or CorelDraw and basic knowledge of colour psychology, fonts and images to be used.

This is probably the easiest option to choose from as it requires no investment and you get exactly what you have in mind. Designing yourself gives you the freedom to work according to your comfort. It is a great option for Startup founders and small business owners as they are always trying to increase their profits by cutting unnecessary costs.

However, in case of a brand logo, we would advise you to get professional help and focus on your time on more important things. But it is a great option if you are working on a tight budget.

Pros:

·         Complete Creative Control.

·         Zero financial Investment.

·         Unlimited Revisions.

Cons:

·         One-directional Approach.

·         Consistent Time Investment.

·         Learn Professional Software.

So, if you think you are lacking behind in your entrepreneurial race because of the absence of an amazing brand logo, now is the time to start!