An SEO friendly website design plays a very crucial role to generate high traffic, rankings and conversions. Visitors knowingly or unknowingly clicks on the first five suggestions that appear on the Search Engine results page. In order to retain interested visitors for your website or regular customers for your online business, your website needs to be well-prepared so that it would appear amongst the top positions of the results page.
Below, we are going to discuss 8 essential things to keep in mind while designing an SEO friendly website.
SEO Friendly Website Design: Tips & Best Practices
Today, many entrepreneurs assume that SEO is only about identifying and focussing on keywords for better results on Google. SEO is not about targeting keywords and embedding them in between the content to enhance ranking. It has a wider angle.
Most often, organizations don’t consider SEO until the website design is complete and such websites tragically lack the crucial factors that would place them high on the Search Engine Result Page (SERP). These websites may be captivating but until the website is discoverable by the audience, the aesthetics of such a website will remain obscure resulting in wastage of resources.
To ensure that your website is visible to the target audience, your website needs to be compatible with the search engine’s web crawler. Apart from SEO targeting, companies need to focus on enhancing their website or refurbishing it by using a website builder tool.
Here are some not-to-forget rules to get an SEO friendly website design
Nothing well can be achieved without thorough planning and careful value proposition. One needs a digital marketing strategy with clear rules and goals.
Once this is done, the below techniques can be implemented to get an SEO friendly website design
01. Performance speed of a website
No one has the patience to wait in today’s times. A website design that takes too long to run or load can turn off many potential visitors. Therefore, a good hosting service is mandatory to maintain the efficient performance of your website. So, deploy your website to high performing servers.
02. Focus on keywords
Research thoroughly and make a list of keywords that your target customers and readers will be using while searching for the services you provide. The content on your Seo friendly website design must be groomed around these targeted keywords. These keywords must be incorporated naturally on a web page to create value for the readers.
03. Optimize For Mobile
If you want to create an SEO friendly website design, you must integrate a responsive design. A responsive website design gives the best user experience to mobile owners.
A large number of people may access your website through mobile devices. Search engines now rank websites with flexible device mode higher on their search page as they will be able to adapt better to screens of different dimensions.
04. Links say it all
If your website design has quality content, other websites will link back to you. These links act as quality determiners for search engines as they convey the overall performance of the page. This is even more true if a greater website or company links back to your page.
05. All about tags
For a search engine to acknowledge the content of your page, it needs the description of a title tag. The keywords that you have used must be present on your title tag to give a clear indication to search engines what the content of your page is all about. Right after the title tag comes the meta tag. The meta tag should be a short summation of all that is present on your web page. This is an essential SEO strategy if you wish your page to rank high on SERP. You should also use several different header tags to organize your content to make your website design SEO friendly.
06. Good Image Format
If your website contains high definition images and videos, it might naturally take a bit longer to load and slow websites tend to rank lower on search engines. That is why optimizing the images on your website is a pivotal step in your overall SEO strategy. To achieve good image optimization, you should choose a good image format and use a compressed image.
07. Easy Navigation
Websites that are easy to navigate can be easily understood by people and will encounter a much lower bounce rate than those with complexity. There should not be too many options on your navigation bar as it can easily confuse visitors, prompting them to get off the website earlier than you want them to.
08. URL is the secret
This is the easiest SEO strategy to implement and also the most significant one. Every web page has a unique URL which consists of two parts: First is the domain name and second is the path to find the said page within that domain name. An SEO-friendly URL will contain keywords that can be easily found by the search engine and is also relevant to the content on your website. A good URL will enhance the user experience of your page and gives the visitor a good indication of what your website is all about.
Nowadays, there are millions of SEO friendly website designs on the web and if your website is not easily visible via the search engine, your exquisite designed websites will become insignificant.
One must, therefore, keep in mind the above SEO friendly website design strategies right from the initial step to reap the rewards.