Describe your organisation or the aim of your product and its target audience?
A new premium cosmetics line, made in Italy. Brand positioning is luxury quality, clean formulas, for the modern, stylish woman who loves to embrace her inner goddess through makeup.
Cosmetics & Beauty
Any message for the designer?
This is a new brand that will be launched at the medium/high end of the beauty market in Europe. Completely made in Italy with the best labs and marketeers, this brand represents true luxury, artistic sensibility, modern accessibility, with a fresh stylish flair. The name is from the Italian word meaning Goddess, and the concept is to empower women to feel beautiful and confident through our cosmetics. The logo should convey a sense of elegance, sophistication, yet still be modern, strong and sensual, with a playful edge. Similar logos I like are Fenty Beauty, Victoria Beckham Beauty, Harpers Bazaar, Agent Nateur.
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Text in logos should be converted to outlines.