The complete guide to food branding in 2021

Best food branding guide for the year 2021

Everyone loves the great taste. And if you are someone who has the potential to make great food, you need to brand yourself. However, when it comes to food branding, it’s not everyone’s cup of tea. Why? Because food branding is tricky. You got to use some visuals and effects that can make your customers hungry or lose appetite.

The idea of food branding is not obvious like branding for any other industry. Therefore, when it comes to food branding, not everyone can pull it up successfully.

Hence, for that reason, today we are here with our short yet complete guide to food branding. We understand that no one wants to read an epic. Perhaps, one hates scrolling down and down for more information. Hence, we kept this short and to the point.

Who is spending on your produce?

Knowing this is one of the most important aspects. Who are you baking the pancakes for? You need to have a clear idea of your target audience before you go for food branding. You will also have to understand their demographics and what their adversities are when it goes out to buy something that you make.

Once you have it, you will know how to tackle your customer’s obstacle that is holding them back from buying their favorite whatever you make.

Who are you and what makes you different?

Now, food branding is good, but who is your brand? What is its -personality? If you already have an answer for this, great. If not, do not worry. You can make a list of some adjectives that you think are the ideal qualities of your food branding.

Not just that, you will also have to find what is different about you that makes you different from the rest of your competitors. Once you can do that it will help you in food branding more effectively and effortlessly. The better you know about your product, the better will it be for your company to prepare a package design.

5 most important ingredient for a successful food branding

Logo design

If you have gone through our last blog on food logos, you probably know what importance your logo design has for your food branding. Therefore, you should always make sure that you have a jaw-dropping, and mouth-watering food logo design. There is no shortcut when it comes to having a good logo design because there are no alternatives.

A healthy working website

It should not just look great, but also function well. If you want to make the most from your food branding, make sure that all your website function is running fine. Make sure that the website loading speed is good because your customers are not going to wait for an eternity for your website to load.

Your brand should have a message

What your brand is saying is important, but how it’s saying is more important. Your brand should reflect your message and should be able to convey it to your audience in your absence. A tagline or a slogan can be a good option that can stick well with your logo design.

Your social media presence

Having a social media account for your brand today is as important as having great tasting burger. The type of content you post and the type of channel you have will help you to directly engage with your customers and niche audience.


Having merchandise for your brand is one of those effortless ways of branding and marketing your company that will not cost you much. But, simultaneously, it has the potential of reaching a wide radius of niche.

Whenever your customers or your employees wear your merchandise and go out, they will automatically work as a moving billboard, spreading your food branding voice to hundreds and thousands of people.

Best food Branding methods that you can choose

Well, for this you will have to play with the psychology of your audience. You should use colors that can increase appetite. You must understand where the hub of these hungry consumers located. What is the best shape of the logo that can tweak the starvation within them? Or what kind of a font type will make them miss food.

You will have to use visuals, and graphics to make sure that your brand can make your audience hungry. If you can do that your food branding is successful.

Colors: Red, orange, and yellow are the best food branding colors that you should try. Most of the food logos that you see have at least one of these colors. Now, the reason for using these colors as your food branding is the availability of foods in these colors.

This will help your customers to miss food for an instance and that will be enough to make them hungry. You see the sole idea of food branding depends on whether you can make your audience starve for food or not.

Font: Well, honestly there are a lot of different fonts that you can use in your food branding. There is nothing as particular as such. The color of your font, the typeface, and the length of everything give you a great opportunity to make a great font for your logo design.

Your font should have the same effect on your customers as your logo element. Perhaps, if your logo has wordmarks, you should be sure that the integration of your logo element and your logo font should go well together to make a difference.

Package designing: Not a lot of people will tell you this, but the way you package your products is important if you want to keep your customers loyal for a long time. If you have an effective package design, your audience will miss you when they are away from you or at home.

If there is something extra that you want to do to show your passion for service, this is one of the best ways to do so.

What’s in your mind?

If you are new to the food industry and are looking forward to getting yourself a great food brand, you should bring the above-mentioned steps to practice. However, if you do not have a logo or a website, or you need assistance on setting up your social media presence, do not worry.

Designfier is your one-stop solution for any design assistance that you need. Be it logo design, or building and designing your website, or making you great merchandise. You name it, and we make it at a minimal cost. Also, there are other perks and benefits that you get apart from this. Why not check it out now?

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Vikash is a content writer, currently active in the field of designing and brand building. He is an avid reader and a internet savvy, always keen to learn more about brands and the way they communicate with their wide audience.