Branding attracts two types of attention to a company: good and bad. Every brand is in the pursuit of finding the perfect combination in order to succeed and get the desired attention, but the lack of research leads them into adopting some bad branding practices. Hence, this article, where you can learn how to adapt,…
Illustrations are one of the most important aspects of any business out there. These visual images are essential because they have a huge impact on the subconscious minds of humans. Our brains are calibrated in a way where visual representations attract us the most and they stay in our minds for a long period of…
Designing is the foundation of all the brand identity elements of a company. Especially the logo design which is essentially the face of a brand. And in order to portray the right message to the audience, proper brand representation is required which can only be achieved by strategic designing. Hence, one can say that visual…
Logos are an essential part of branding. They are the face of a brand and are undoubtedly the most important part of any brand’s identity. In this article we will talk about transparent logos. Having a good logo design eliminates about 70% brand recognition problems of a company. In most cases, people remember companies majorly…
Logo design is an important part of any brand’s identity. It is essential for leaving a long lasting first impression on the audience. The key behind making a revolutionary logo design is by connecting it with the core values of the brand. In this article we will know about the effective use of negative space A…
Just like any other aspect of a brand’s identity, research work on the target audience of a company is equally essential for its growth. Knowing who you are selling to, helps a lot with not just the sales, but the development of your products as well. Hence, this blog where we discuss everything you need…
As the name suggests, brand style guide is a rulebook which guides a brand’s identity to perfection. Everything you see in a brand’s identity, from its logo to its color theme, comes under brand style guide. It is essential to follow a proper brand style guide in order to propel your brand to the top. …
Logo emblem designs are everywhere. Wherever you go, there is something or the other which is represented by a beautiful logo design. Every logo design out there is different and tells a different story. It is like a window to a brand where anyone can peep through and know a lot about the brand. Logos…
Powerful Logos are the most essential part of a brands identity. In most cases, people recognize a brand just by looking at its logo design. Now, there are millions of logo designs present in the modern world, one might wonder what makes all of them unique yet distinct enough to be recognizable out of the…
A company’s logo is its most essential brand identity element. It is the face of a brand and is used to represent that brand on multiple platforms and mediums. It is safe to say that a logo design is the virtual representation of what your brand is and what it stands for. Redesigning a logo…
