Logos are an essential part of branding. They are the face of a brand and are undoubtedly the most important part of any brand’s identity. In this article we will talk about transparent logos.
Having a good logo design eliminates about 70% brand recognition problems of a company. In most cases, people remember companies majorly by their logo design; take Coca-Cola, Nike, and Apple for example.
We all know these brands by their products but when we are asked to visualize the brand, the logo design always pops us in our minds.
As technology is transforming and evolving, we are getting variations in every aspect of design. Today we talk about a variation in the genre of logo design. A transparent logo to be precise.
So, what is a transparent logo? Well, a transparent logo is a type of logo design which can be used effortlessly on any medium/ platform. In simple words, a transparent logo can be placed on any item, and only the logo design shows (not the background).
This is achieved by having a transparent background. Now one might ask, what is a transparent background? Well, as the name suggests, a transparent background is a background which cannot be seen on the final product.
The basic idea behind having a transparent background is to make editing easier. A transparent logo requires no editing to be placed on the final product except the alignments. It makes branding easier and most importantly increases the advertising/ promotional platforms for the brand, exponentially.
Almost all modern brands are adopting the concept of having a transparent logo which can be used universally on any medium/ platform.
It makes life easier for the brand as they don’t have to change the background color every time they switch platforms. A transparent logo just fits right in without any hassles whatsoever.
How To Recognize A Transparent Logo?
Trying to recognize a transparent logo can be challenging depending upon the credibility of the designer/ editor. The finished product could be anything, a logo with a transparent background or a logo with a well edited background.
Hence, recognizing a transparent logo is possible only in the initial stages of the design process, especially in the editing software. A logo design which has a light chessboard background is a transparent logo.
Without this checkered background, one cannot get a transparent logo. A non-transparent background can be simply seen beneath the logo design itself and is hence quite easy to recognize. Some people think that a logo design which has a white background is a transparent logo, which is completely wrong.
A colored logo background is transparent only when placed on a product with the same color as that of the background.
How To Make A Tansparent Logo?
Now, as we know almost everything about transparent logos, let us discuss how to make one. In order to create a transparent logo, one must be well acquainted with an editing program. Considering you meet the requirements, let us get started.
Before starting out with the logo design process, you will have to use a transparent background underneath the main logo design. Although the background can be changed later in the editing process, it is recommended to do it before getting started with the editing in order to eliminate any design errors.
In some scenarios, the logo design might look phenomenal on a specific colored background but might look normal on the transparent one.
Hence, in order to eliminate such scenarios, having a transparent background from the beginning is recommended. However, in case your logo design is almost complete and your background is not transparent, worry not, we got you covered. One solution is to use a tricky program in order to remove the background manually.
Or you could hire a professional designer to get the job done if you lack the required skills. In the second option, price might become a factor as professionals don’t come at a cheap price.
File Formats
Transparent logos are usually not the traditional .jpeg files we all use. These logos are usually saved in SVG and PNG file formats. Out of the two, .png is clearly the most commonly used format for saving transparent logos.
Especially when you look up logo designs on the web, almost every logo with a transparent background is in a .png format. SVG files on the other hand are used for a piece that will be printed by a professional printing group.
Hence, both the formats are excellent for the job; the only difference between the two is how you will use the logo design.
Why Transparent Logo?
A logo design will be used on various platforms and in multiple mediums throughout its lifetime. Hence, having a transparent logo makes life easier and allows it to be used effortlessly on any available medium without hassles. Making a transparent logo is fairly simple if you know the basics of editing and designing.
If you are well acquainted with designing and are simply looking for a medium to stretch your hands on, try Designfier’s free logo design tool. It is a great medium for exploring your capabilities and designing a transparent logo from scratch.
However, if you are completely in the blue and know nothing about designing, taking professional help might be the ideal solution to your problem.
Talking about transparent logo designs, crowdsourcing is the most hyped phenomenon in the design world right now. Logo design contests should be your go to if you want to save time and money while designing an outstanding transparent logo for your brand.
Designfier can assist you with organizing these logo design contests at an astonishing price for the services they provide. For a revolutionary price of just $99, you can ideally design a bright future for your brand.
The company caters with designing needs for all brand identity elements. Hence, you can never go wrong with choosing Designfier. Let the professionals do the heavy lifting for you.
