Insanely Creative Packaging Design Ideas
Imagine walking into a store for your usual grocery shopping. While moving through the aisles, you find an amazing wine box with a beautiful cover and premium finish. You end up buying that wine. Now, what happened is that you were so attracted to the packaging of the wine that you bought it!
This is the power of a great packaging design!
Packaging is a form of branding to attract customers towards a purchase. Now, if you want to give your product a new brand identity, we have come up with 15 stunning packaging design ideas for your business.
The 15 Creative Package Designs For Your Inspiration
- 1. Use Available Space
- 2. Think About Customer Experience
- 3. Don’t Miss the Basic Information
- 4. Your Package Should Complement the Product
- 5. Consider Using Texture
- 6. Tell a Story
- 7. Be Creative
- 8. Importance of Interior of the Package
- 9. Serve another Purpose
- 10. Think Outside the Box
- 11. Use Restricted Colours
- 12. Make it Relatable
- 13. Use the Product to Your Advantage
- 14. Be Compact
- 15. Explain the problem
1. Use Available Space
The one mistake that most brands do while designing their packages is that they don’t utilize the space properly. Think of your package design as a blank canvas which can be designed to help the customer in some way. Have a look at the Bonza Wine Box, they have designed the whole box with images and bold colors which makes it stand out!
2. Think About Customer Experience
While designing your product packaging design, give a thought to your customer experience. Step into the shoes of your customer and think that how can a package design attract you? What should a customer feel while interacting with your package design? Now, design your package by keeping the same experience in mind.
Look at the Puma box packaging design below which is a great example of green packaging initiatives as it turns into a tote bag when the shoes are taken out.
3. Don’t Miss the Basic Information
Some designers go really overboard with packaging design. Now, we are not saying that it’s a bad thing, if your product calls for such package design, go for it. Although, we would recommend that you don’t skip on basic product information such as brand name, product name, ingredients, company logo and manufacturing details.
The image of the IPhone Box minimal packaging design below shows the name of the product and the logo of the brand quite clearly.
4. Your Package Should Complement the Product
Your package design should go along with the product. You can consider keeping similar colour tones, similar fonts while designing your product package so that it looks similar to your product.
The package design of Anti-theft lunch bags shows the same fungus it has on its bags!
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5. Consider Using Texture
You can also consider using texture in your packaging design. A well designed texture gives a certain depth to your packaging design and can easily help in catching the attention of your customer.
This image of an insect repellent bottle uses textures at the bottom to give a good grip and look amazing!
6. Tell a Story
Think about telling a story with your packaging design. Your customer would love to find more about your product when expressed with a good storytelling idea in your package design.
The can of Made Coffee shows the entire production process of the coffee.
7. Be Creative
Well, it’s obvious, you have to be creative while designing a package for your product. The image of Tea Bag from Ochapost shows a person chilling which looks great when the tea bag is out in hot water.
8. Importance of Interior of the Package
Well if you have designed a beautiful package and are still looking for some space to display more information, why not use the interior of the package? A customer is bound to see the interior of the package while opening it, so why not use it as an opportunity to show your creativity there?
The image below shows the interior of the package designed using the same colors which makes it look uniform.
9. Serve another Purpose
One of the most important packaging design ideas is to make your package design serve another purpose. Adding an extra functionality to the package can help the customer retain the package for other uses which will help in extra visibility of your brand.
The box of wine below is made of plastic containers which can be broken down into two wine glasses!
10. Think Outside the Box
Sometimes, it is a good idea to think outside the box! Your package design has to attract your customer’s attention. So why not design a package that looks unique? You can consider designing against the stereotypes and present your product in a way which has never been done before. The box of wine in the image below looks like a paint bucket!
11. Use Restricted Colours
You can consider using restricted colors to give your packaging design a more integrated look. The image of rice cakes below shows a blue colour packaging to signify ocean as the flavor of the rice cake is sea salt.
12. Make it Relatable
While designing your package for your product, you can try to make it more relatable to the product itself. Or you can create a relatable universal understanding of your product so that it gives a common usage vibe to your product. The iconic shape of Coca-Cola bottles has always remained the same.
13. Use the Product to Your Advantage
You can also use the finish, texture, colour or design of your product to your advantage. It provides a more uniform look to your overall design and can help in making the product stand out from others. The image of the juice box below uses actual juice colour to signify the illustration of pomegranate printed on the container.
14. Be Compact
If your product is small, your packaging design should be compact as well. It helps in easy transportation and storage of your product. The image of soap packaging below perfectly encases the soap without using extra space.
15. Explain the problem
Now this one may seem a bit confusing, but we know that your product is used to solve a problem. So why not explain the problem with your package design? It would make your product stand out even when it’s placed on the shelf and your potential customer is planning to buy it. The image of medicine packages below asks for help for a problem, and the solution is present inside the box i.e. the medicine!
Now that we have presented you with such amazing packaging design ideas, go back to your designing board and develop an amazing design for your product.
However, you are struggling with design inspiration and under a lot of work, our experts at Designfier can help you get a professional packaging design!