Improve your logo design with these 7 steps
Your logo the savior of your brand identity and it’s the most crucial part of your brand. Your business success is directly proportional to your logo design. Therefore, having a great logo design is of utmost importance. However, not just designing a beautiful logo enough for its success.
To be able to have a non-monotonous logo you must improve your logo design whenever needed. This world is changing with every blink of an eye, hence you must keep pace with all those changes that occur.
With all these changes in mind, we have today brought a few important points that will help you determine when you should improve your logo design.
Read on!
1. The question is when to improve your brand?
Redesigning your logo is directly associated with your improvement in your brand. When you know the right time your brand demands to be rediscovered, you will ultimately know when to improve your logo.
If you think that your sales are decreasing, or your customers are dropping you, or you see that people are losing trust and validation in your brand, you should get started with redesigning your brand. Try to indulge with your employees, existing customers and try finding reasons for what changes needs to be brought. Once you do that, you will have a better picture of the changes that need to be done.
2. Audience filtration is another important task
If you don’t know who sees your design, you will never be able to improve your design and set yourself apart from the competition.
Now, for example, if you are making products that are for children, getting a mascot logo will be the most admirable option that you’ll have. Or, if you are a tech company using a pictorial or a wordmark logo is your best bet.
Perhaps, the type of element that you will put in your redefined logo will depend hugely on the type of audience that you want to attract. If you make a single mistake when finalizing your audience, your logo might suffer. And that will have a nosediving effect on your customers.
3. Discuss your plan with your employees
Once you are set with the type of audience that you want to target, you have a good idea about what changes need to be made to improve your logo.
Now, to bring the change that the market appreciates, it’s important to bring in people who are in the market. And no one can help you better other than your employees. You can start having a few design sessions or creative sessions with your employees.
Ask your employees to brainstorm their ideas and come up with new ideas. It may not get you an ultimate design to redefine your logo, but it will give you a hunch on what changes you can make.
With all the raw design ideas that you formulate with your employees, you can approach a designer. A designer will understand what you need in terms of market, design, and audience and will get you sustainably improve your logo design.
4. Keep some old elements in your redefined logo
Old is gold! So is some part of your old logo. You should never redefine your logo completely. Keep one element of your logo in your new logo too.
But what should you keep?
The answer lies with your customers, and you need to understand their likes, interests, and expectations. To involve your customers in the process of redefining your logo is by uploading a questionnaire about your former logo and ask them to fill it.
Once, you get the feedback and opinions, it will help you understand what your customers feel about your logo and what they expect in the new version.
5. Bring a simple yet compelling tagline
A good tagline is a logo’s relative. When they appear together it helps your audience connect easily.
Hence, pretty apparently, when you improve your logo design, you should redefine your tagline too. The aim is to bring relevancy between your logo and your tagline as a good tagline helps in presenting the business’ core.
Also, you should focus on a tagline that people can easily recall. A dead tagline will kill your logo too and can even ruin your brand identity.
6. Select the right color
Color is used to bring your recognition to your brand if you use them appropriately. Colors define personality. Therefore, when you decide the Color that you want to put in the logo you should decide how you want your business to be seen.
Color can potentially take over your audience’s psychology. Below are some of the colors and the type of personality they present.
- Red is for excitement, passion, and power.
- Green is for peace, health, and nature.
- Blue is used to talk about trust, dependency, and loyalty.
- White is used to indicating simplicity, and cleanliness.
- Black is more of a power, sophistication, and elegance.
7. Presenting your logo design in the market
Once you successfully improve your logo design, the next thing that you want to do is to test it in the market. The main target of this will be to find out how your audience, critics, and public take your redefined logo design.
- Ask your most loyal customer to put their feedback.
- Take opinions from professional designers.
- Use your logo design in the context of your product that you make.
If you get a negative response, you should be re-evaluating your design and redesign your logo.
In contrast, if you get positive feedback, you are ready to use your design in the market and present a new brand identity.
Redefining the above words
Every business owner, no matter, small or big, wants their business to be successful.
When branding your business there are a lot of things that need to be taken care of. However, the end goal is to meet the requirement is to be who you are and be proud of it.
When you improve your logo design it gives you the power to be who you are, and it will be the first step that you take to crawl closer towards your brand identity and become a successful brand.
All the best!
