The fundamentals of a logo design
A logo is the most underlying aspect of any brand identity. Therefore, when you want a new logo design or a new logo idea, it’s pretty apparent that you will want to explore all the available options. Well, in such scenarios, you will generally have two options to consider. You would either like to take your existing logo design in a new direction or want to make a brand-new logo.
Whatever may be the option you will choose, one aspect will remain the same, i.e., a great logo design that matches your business requirements meets your demands, and serves a purpose. Hence, we have got you back.
Today, we will tell you all you need to know to design yourself an excellent logo design. So, keep reading!
Why having a great logo idea important?
A logo is the first focal point of your business with the world outside your office. Suppose you can connect with the outside world with the right branding strategy. In that case, you will see more exposure in the revenue, as people will easily trust you with whatever you offer. A great logo design asks for a complex mixture of logo design skills, the theory of creativity, and handy application.
Mastering the skill of creating the right logo that fits-for-purpose is a time-consuming craft. However, logo design is one of the small subsets of branding, and the logo is the benchmark for most of the branding schemes.
And, not to forget, your brand’s logo design is part of a new identity chosen mostly to be the public.
Designfier’s six golden rules of logo design
Designing a logo design might seem to be a formidable experience when you start your journey. You might not know which path you head at the very beginning. However, follow the right guide. You will easily be able to make the process of logo designing a great experience.
You need to understand some of the basic ideas that help you understand what a logo is. You need to put the bright colors, how strong typography is, and how you can use elements like a pro. These are the primary ideas of designing a good logo design. However, we are not going to talk about them today. Its important that people remember your brand positively. Our job as designers is to embrace a brand’s essence into shapes and colors that is most likely to endure, as the visual appearance is going to play a crucial role in the foundation.
When a great logo design is aligned with unique products, the results will be a behemoth—for instance- the Nike swoosh, the Michelin man, Mercedes’ three-pointers. Besides the ubiquitous nature of reaching the best possible chance of reaching a wider audience, it is a universal trait that follows the footstep to build a successful logo project.
The foundation of groundwork
Learning is one of the most thrilling parts as a creative designer. You get to learn new things with every project. To make things easier so that consensus can be reached on the logo idea, you must ask your clients the right questions. These can be why they were there, what they do, how they do, etc.
These questions might seem straightforward, but they could be challenging to be answered. They will further stretch the conversation about your client’s business. Whatever results you receive will help you analyze the most robust possible design direction.
Your Sketchpad is your savior
Using a sketchpad has a lot of benefits. It gives you chances to rest your eyes from the glare of the brightly lit pixels dominating our lives these days. It happens a lot of times that the digital device is absent between our hands. In that case, using a sketchpad can be an excellent alternative for you. Sketching also tends to make shaping easier and precisely the way they want.
Whenever you are on the verge of describing a logo design to a client, sketches can be a great option. You can always divide the logo idea into a sketch or two. This will make the visualization more comfortable. The outcomes will be filtered without any distraction from the typeface and colors. Therefore, you should always be ready to use sketching as one of the best tools to boost your logo designing productivity.
Keep your logo design Appropriate
The emblems and symbols that you use in your logo should be relevant to the business idea and activity it represents. An elegant typeface will always work better for a high-end restaurant more when compared to a children’s nursery.
However, if you think you can craft a mark bearing a sense of resemblance to swastika, regardless of the industry, you are mistaken. Because they are apparent, and it is just another common trait. The more appropriate and closely you rationalize a particular design, the more comfortable and lighter it becomes to sell the idea to a particular client. And that can often be a more challenging part of the project.
Designers are not just artists; they are sellers too!
Starve for a difference
It would be best if you always were looking for a difference. When you see that your client’s competitors are all using the same typography, same palette, or brand name positioning, you should be reluctant to do something different. This gives you a perfect opportunity to set your clients apart and make sure that you do not blend in the same side.
However, having many similarities never means that your job in the market has become more comfortable. There is always a brave client who aims to break the ice of such logo design trends. If you tend to show imagination in your portfolio, you are half the way to attract the client you are looking for.
Understand that symbols and elements aren’t always essential.
It happens a lot of time that the wordmark is enough to serve the purpose of the logo that you are looking for. This is especially when the company name is unique, like Google, Mobil, etc. However, the version of such a logo design that tends to work in small confines will often work. This can be as plain as pulling a letter over a name and using colors, or a corporate symbol that can be used as a secondary design element in place of a logo lockup where both pieces are shown.
One should never get tempted with the design flair’s overdoing because of the focus on the letters. The legibility is the key to any wordmark, and the presentation should demonstrate the designs working in all sizes, large and small.
Make your audience smile with your logo design
A witty injection in your logo design is never a bad option. It is capable of making your job more fun and helps your clients get successful business branding. Its not appropriate for every professional, especially for a weapon manufacturer or a tobacco firm. The lesser controversial law and financial sectors are filled with organizations that are identified by sterile branding techniques. They tend to put humor into the identity of such clients in a way that sets them apart.
However, the right balance is essential. Suppose you do not know how to control the level of with that you are mixing. In that case, your logo design will ultimately be potentially risky to the customers. Regardless of the company, people do business with people. Therefore, human emotions work side by side with the same level of relevance.
