Best Brand Identity Examples to Inspire You!

Brand identity is the collection of ways you express your company’s brand. It is a cohesive collection of branding elements that creates your company’s persona. These elements are building blocks for a brand identity and tell us about how and where a brand uses them. Brand identity is necessary to inspire costumers.

Many brand identities that inspire us are present nowadays. You should consider all the design elements before creating a proper brand identity for your firm or company. You should create a catchy and unique identity for your brand by creating custom logo designs, business cards, stationery design or packaging design which has the ability to attract people towards it and at the same time, shares your aim in the global market.

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Here are few best brand identity examples from around the globe to inspire you


McDonald’s is one of the leading brands. The chain of this restaurant is massive. It spreads in 120 different countries of the world. As we heard the brand, the first thing that comes in our mind is the Golden Arches, a Big Mac, a red container of fries. McDonald’s Golden Arches is an inspiration for being the cornerstone of creating a new identity and using it merely.


Discover the innovative world with Apple. Cell phones are necessary for everyone. Apple is an American multinational technology company. This company, named ‘Apple’ is in California that designs manufactures and sells different electronics, specifically iPhones, Mac, laptops, etc. The brand identity of Apple usually focuses on emotions. Wait, wait. We are not talking about your heart that is full of emotions. Apple works on making you feel good.

The brand personality is all about hopes, dreams, and aspirations. 


Nike is one of the leading brands around the world. Nike delivers unique products, innovative ideas, along with good services and experiences to inspire athletes. Nike has a well established and strong brand identity, the swoosh. Nike’s personality is athletic. Nike is the best sports company as they offer the best material. 


Adidas AG is a multinational corporation. Adidas designs and manufacture shoes, a different type of clothing, and accessories. Adidas creates a consistent brand image and visuals for the consumer. Adidas group has managed to be one of the popular brands and yet strives to be the global leader in the sporting goods industry. It is built on a passion for sports and a sporting lifestyle. It encourages youth to have a sporty and healthy lifestyle. Adidas has a global status in terms of industrial sports goods. This firm has all shown and shared many inspiring stories with global customers in their success journey.


GUCCI is an Italian brand of fashion. It is one of the leading brands in the fashion industry. GUCCI has a very firm brand identity. Brand personality reflects on their customers. It may be ROMANTIC. It may be contemporary. GUCCI products represent the feeling of their customers. 

Not those feeling that hurt every day, it’s about inner peace. 


Levi’s is one of the world’s largest brand-name. It’s known worldwide for its denim jeans. They represent the strength of their product with a tag showing two horses trying and failing to pull a pair of blue jeans apart. 

This brand identity of Levi’s revolves about strength. 

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Versace brand has become wealthy, luxurious, and renowned. It produces upmarket Italian-made ready-to-wear and leather accessories. Versace has been one of the most recognizable brands in the fashion industry. Brand identity represents its luxurious accessories. The logo is the head of Medusa, came from the floor of ruins. 


This brand is one of the leading brands in the world. They are famous for their innovative menswear and women wear. We are living in a world of glamour. Burberry is an expensive brand because of the quality of their product.


Toyota Motor Corporation is a Japanese multinational company. It’s the tenth-largest company in the world. People love this brand because of the comfortable ride. Toyota’s identity is the three overlapping Ellipses logo that represents technological advancement and boundless opportunities they offer. 


Cell phones are a basic necessity of life. Samsung helps you discover a wide range of electronics. The elliptical logo describes the world moving through space. The blue color represents loyalty, trustfulness, and responsibility. Samsung fulfills all the requirements of their customers very well. 


This brand focuses on the premium idea, and the principle of sustainability appeals to people worldwide. The brand identity of BMW is an outer black ring and simply replaced the horse head silhouette with inverted colours of the state and the letters, BMW. It was a coincidence that the BMW logo symbolized the Bavarian flag colour and also represented the company’s origin. 


Mercedes is known for its luxury vehicles. Mercedes is a simple depiction of a three-pointed star. This three-pointed star logo of Mercedes represents its domination of land, sea, and air. You can drive this car everywhere and anywhere in any season and at any time. The brand identity of Mercedes is Elegance and authenticity through engineering excellence

Calvin Klein

This brand is one of the leading brands in the world. Calvin Klein offers modern, sophisticated styles of women. The brand is known for portraying elegant and bold women’s clothes. The logo comprises of CK symbol and a company’s name written in the Futura typeface. This is a global lifestyle brand that exemplifies bold, progressive ideals. 


The shirts and jeans of this brand are the heroes of your wardrobe. They design do-anything and ready-to-go looks. This is the world of glamour. This brand offers a variety of different clothes. 


Prada’s logo includes the inverted triangle. It is easily readable, evenly placed. The black colour represents integrity, purity, nature, elegance, and strength. Strength is their main priority. 


Fendi Brand Identity
Fendi Brand Identity

Brand identity represents creativity and innovation in its usage of fur. One of the interesting facts is that Karl Lagerfeld sketched the letters together is less than five seconds. 


Zuru Brand Identity
Zuru Brand Identity

Zuru is an award-winning company that designs, manufactures and markets innovative toys and consumer products. It is the first company that develops the first digital building construction system in the world. 


Cartier Brand Identity
Cartier Brand Identity

Musky-spicy-fruity exalting the sweaty feminist of a modern lady. Everyone wants to smell fresh and pleasant. The collection bears the Cartier stamp a testimony to several traditions. You can feel a new world full of freshness. 


Davidoff Brand Identity
Devidoff Brand Identity

It is a Swiss premium brand. The brand identity of Davidoff originates from  Russia. It is a brand of cigars. Discover the new world of CIGARS. Zino Davidoff is the heart of the brand. They are known for their excellent quality. They have the right balance of smoothness and Tobacco taste 


Armani Brand Identity
Armani Brand Identity

Armani is one of the leading brands around the whole world. The luxury fashion brand offers a wide range of accessories. They offer leather goods and ready to wear, watches, shoes, jewelry, accessories, and even more. No one stops to wear such things as there are many functions throughout the year.

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There are several other brands and their identity examples to inspire. Crafting and creating your own brand identity takes time and should be unique enough to attract an audience on a global level. In this article, we provide you with a few grand and most famous brand identities from around the globe. Any company needs a brand identity to communicate with the world on a global level.

Henny Darwin is a content strategist and moderator at Designfier, one of the leading graphic design marketplaces.