{"id":714,"date":"2020-03-29T13:47:48","date_gmt":"2020-03-29T13:47:48","guid":{"rendered":"https:\/\/www.designfier.com\/blog\/?p=714"},"modified":"2021-01-15T17:29:43","modified_gmt":"2021-01-15T17:29:43","slug":"how-to-create-custom-logos","status":"publish","type":"post","link":"https:\/\/www.designfier.com\/blog\/how-to-create-custom-logos\/","title":{"rendered":"How To Create Amazing Custom Logos"},"content":{"rendered":"\n<h2 id=\"0-how-to-create-custom-logos-expert-tips-\"><strong>How To Create Custom Logos &#8211; (Expert Tips)<\/strong><\/h2>\n\n\n\n<p>Artists and graphic designers are often in charge of <strong>creating custom logos<\/strong> for their clients.&nbsp;This mission may seem simple from the outside, but it is a long and complex process. <\/p>\n\n\n\n\n\n<h3 id=\"1-do-you-want-to-create-custom-logos-but-dont-know-where-to-start-\"><strong>Do you want to create custom logos, but don&#8217;t know where to start?&nbsp;<\/strong><\/h3>\n\n\n\n<p>Take a look at all the necessary steps in the creative process and what you have to avoid to create a custom logo that makes a difference!<\/p>\n\n\n\n<p>Custom logos must not only be beautiful, it must make sense and be recognizable.&nbsp;The design of a professional logo should not be left to chance!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.designfier.com\/blog\/wp-content\/uploads\/2020\/07\/logoshift_108216059_284905719248186_3463082009761178367_n-1024x1024.jpg\" alt=\"Elephant Custom Logos Example \" class=\"wp-image-1402\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.designfier.com\/blog\/wp-content\/uploads\/2020\/07\/logoshift_108216059_284905719248186_3463082009761178367_n-1024x1024.jpg 1024w, https:\/\/www.designfier.com\/blog\/wp-content\/uploads\/2020\/07\/logoshift_108216059_284905719248186_3463082009761178367_n-300x300.jpg 300w, https:\/\/www.designfier.com\/blog\/wp-content\/uploads\/2020\/07\/logoshift_108216059_284905719248186_3463082009761178367_n-150x150.jpg 150w, https:\/\/www.designfier.com\/blog\/wp-content\/uploads\/2020\/07\/logoshift_108216059_284905719248186_3463082009761178367_n-768x768.jpg 768w, https:\/\/www.designfier.com\/blog\/wp-content\/uploads\/2020\/07\/logoshift_108216059_284905719248186_3463082009761178367_n-450x450.jpg 450w, https:\/\/www.designfier.com\/blog\/wp-content\/uploads\/2020\/07\/logoshift_108216059_284905719248186_3463082009761178367_n-600x600.jpg 600w, https:\/\/www.designfier.com\/blog\/wp-content\/uploads\/2020\/07\/logoshift_108216059_284905719248186_3463082009761178367_n-50x50.jpg 50w, https:\/\/www.designfier.com\/blog\/wp-content\/uploads\/2020\/07\/logoshift_108216059_284905719248186_3463082009761178367_n.jpg 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption>Elephant Custom Logos Example &#8211; <a href=\"https:\/\/www.instagram.com\/artnivora.studio\/\" class=\"rank-math-link\">artnivora.studio<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h3 id=\"2-what-are-custom-logos-\"><span class=\"font-weight-semi-bold\">What are custom logos?<\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.designfier.com\/logo-design\/\" class=\"rank-math-link\"><span class=\"font-weight-semi-bold\">Custom Logos<\/span><\/a> are a visual identity of the company, the image that connects the company with its objective.&nbsp;Without words, only thanks to this small symbol, the consumer identifies not only the name of the company, but also its culture, its products, its image &#8230;<\/p>\n\n\n\n<p><strong>A good custom logo design must convey a message.&nbsp;<\/strong>&nbsp;It is the basis of all visual communication.<\/p>\n\n\n\n<p>Their colors should be chosen so that they fit well in all marketing material related to the brand (<em><a rel=\"noreferrer noopener\" aria-label=\"business cards (opens in a new tab)\" href=\"https:\/\/www.designfier.com\/business-card-design\/\" target=\"_blank\">business cards<\/a><\/em>, letterheads, brochures, website, product catalogs et al).&nbsp;<\/p>\n\n\n\n<p>The form also serves as a reminder for communication campaigns.<\/p>\n\n\n\n<p>In summary, <strong><a href=\"https:\/\/www.designfier.com\/custom-logo-design\">custom business logos<\/a><\/strong> are essential in marketing and communication plans.&nbsp;It allows the public to identify at a glance the company and its characteristics and connect it with all the values \u200b\u200bit has.<\/p>\n\n\n\n<p><strong>The logo has a great impact on the public.&nbsp;<\/strong>&nbsp;So much so that there is even a board game that is dedicated to him.&nbsp;And that game is very good for children, which shows that the image has a great impact and is fixed in the collective subconscious from an early age.<\/p>\n\n\n\n<h6 id=\"3-you-may-also-like-how-to-design-the-perfect-custom-logo-\">You May Also Like : <em><strong><a rel=\"noreferrer noopener\" class=\"rank-math-link\" href=\"https:\/\/www.designfier.com\/blog\/perfect-custom-logo-for-your-business\/\" target=\"_blank\">How to Design the Perfect Custom Logo!<\/a><\/strong><\/em><\/h6>\n\n\n\n<h3 id=\"4-the-characteristics-of-good-custom-logos-\"><span class=\"font-weight-semi-bold\">The characteristics of good custom logos <\/span><\/h3>\n\n\n\n<p>Good custom logos must meet several key criteria.&nbsp;Before launching and creating an image that faithfully represents a company, it is important to take them into account when making the first sketch.<\/p>\n\n\n\n<ul><li><strong>A custom made logo must be unique<\/strong><\/li><\/ul>\n\n\n\n<p>Obviously, this is essential.&nbsp;The logo must be a new creation.&nbsp;If it looks like another, it will be confusing and you may be accused of plagiarism.&nbsp;So be original when creating <strong>custom logos<\/strong>.<\/p>\n\n\n\n<ul><li><strong>A custom logo must be timeless<\/strong><\/li><\/ul>\n\n\n\n<p>Beware of fashions that pass quickly.&nbsp;A logo must be designed to last a long time.&nbsp;Although it may be subject to change if necessary as the business grows, the corporate identity must be preserved.&nbsp;When an image is created, it should last through the years.<\/p>\n\n\n\n<ul><li><strong>A custom logo should be simple<\/strong><\/li><\/ul>\n\n\n\n<p>A logo should be easy to remember, because it will be seen very quickly.&nbsp;The idea is to identify the company at a glance.&nbsp;A logo that is too complicated, with too many readings or details will not do its job.<\/p>\n\n\n\n<ul><li><strong>A custom logo must be legible in black and white<\/strong><\/li><\/ul>\n\n\n\n<p>Because a <a href=\"https:\/\/www.designfier.com\/logo-design\/company\/\"><strong>company logo<\/strong><\/a> does not always reproduce in full color, it is important that it remains legible even in black and white or bichrome.&nbsp;Beware of fades or color nuances that can make the logo useless in black and white.<\/p>\n\n\n\n<ul><li><strong>A custom logo should draw attention<\/strong><\/li><\/ul>\n\n\n\n<p>A custom logo design should not go unnoticed but should attract attention.&nbsp;It is one of the great difficulties when creating a logo.&nbsp;Finding the colors and the design so that they have an impact on the public is the central point of the reflection phase.<\/p>\n\n\n\n<ul><li><strong>A custom logo must fit all supports<\/strong><\/li><\/ul>\n\n\n\n<p>A custom logo must be visible and legible, regardless of the medium in which it is integrated.&nbsp;Have you noticed the small logos printed on the bottom of the posters?&nbsp;Some stand out and are easily identifiable while others are not even visible.<\/p>\n\n\n\n<h3 id=\"5-how-to-create-custom-logo-s-\"><span class=\"font-weight-semi-bold\">How to create custom logo<\/span><span class=\"font-weight-semi-bold\">s<\/span><\/h3>\n\n\n\n<p>Before embarking on the creation phase, you have to seriously consider the main elements that should characterize the logo.<\/p>\n\n\n\n<p>Next, make several versions of the drawing and compare them.<\/p>\n\n\n\n<h6 id=\"6-read-more-how-to-get-a-custom-logo-design-for-your-business-\"><em>Read More:<\/em> <a rel=\"noreferrer noopener\" href=\"https:\/\/www.designfier.com\/blog\/how-to-get-a-custom-logo-design\/\" target=\"_blank\">How to get a custom logo design for your business<\/a><\/h6>\n\n\n\n<h3 id=\"7-the-reflection-phase-to-design-a-logo-\"><span class=\"font-weight-semi-bold\">The reflection phase to design a logo<\/span><\/h3>\n\n\n\n<p>There are certain important elements.&nbsp;In any case, it is important to take into account the essential characteristics of the company.&nbsp;It is also useful to take stock of the competition to stand out, without departing from the visual codes related to the sector, for example.<\/p>\n\n\n\n<p>Among the important points to keep in mind to create a new visual identity are:<\/p>\n\n\n\n<ul><li><strong>The color palette:&nbsp;<\/strong>&nbsp;each color has a meaning.&nbsp;Therefore, the choice represents the sector in which the company operates (green is often used for ecology and nature, for example).&nbsp;Color is also a great way to get attention and get a message across;<\/li><li><strong>The integration of the company name in the logo: you&nbsp;<\/strong>&nbsp;have to choose whether to do it or not.&nbsp;Some brands have been able to transmit, through the logo, their identity and the brand name without mentioning it (such as the Apple apple);<\/li><li><strong>The inclusion or not of text in the logo:&nbsp;<\/strong>&nbsp;several versions of the same design are often made with or without a baseline, depending on its use.&nbsp;In any case, the coherence of the whole must be respected;<\/li><li><strong>The letter format:&nbsp;<\/strong>&nbsp;length, height, round or square &#8230;<\/li><li><strong><\/strong>Typeface&nbsp;<strong>:&nbsp;<\/strong>&nbsp;Original, even unique and well-chosen typeface conveys essential information about the company.<\/li><\/ul>\n\n\n\n<p>In communication agencies,&nbsp;<em>brainstorming<\/em>&nbsp;never&nbsp;<em>hurts<\/em>&nbsp;to ask yourself the right questions, identify key work points and make the first decisions.<\/p>\n\n\n\n<p><strong>To inspire you, it is also important to search<\/strong>&nbsp;&nbsp;and dive into the universe of <a href=\"https:\/\/www.designfier.com\/\">graphic design<\/a>. <\/p>\n\n\n\n<h3 id=\"8-first-sketches-of-the-logo-\"><span class=\"font-weight-semi-bold\">First sketches of the logo<\/span><\/h3>\n\n\n\n<p>If we talk about first sketches, it is obviously because the creation phase begins with freehand drawing the design to place the first elements and work on them making several sketches.<\/p>\n\n\n\n<p>When creating a logo, keep in mind that <strong>the first general idea is usually not the good one.&nbsp;<\/strong>Why?&nbsp;Because the first idea is usually too conditioned, it is not usually entirely original and is far from unique, as an original logo should be.<\/p>\n\n\n\n<p>The first ideas that come to mind are the same ones that occur to most people.&nbsp;So it is important to get away and work the design with perspective to be original and unique.<\/p>\n\n\n\n<h6 id=\"9-related-coffee-logo-design-idea-for-your-coffee-shop-\"><strong><em>Related : <a rel=\"noreferrer noopener\" style=\"font-weight: bold; font-style: italic;\" href=\"https:\/\/www.designfier.com\/blog\/coffee-logo-design-idea\/\" target=\"_blank\">Coffee Logo Design Idea For Your Coffee Shop<\/a><\/em><\/strong><\/h6>\n\n\n\n<p><strong>Transmitting one or more messages in a single image is far from evident.&nbsp;<\/strong>&nbsp;Every detail counts.&nbsp;And that is what makes a custom logo strong.&nbsp;Colors, typography, shapes, text, negative spaces &#8230; Each element must convey a common message and best reflect the image of the company.<\/p>\n\n\n\n<p><strong>Harmony in graphic design<\/strong>&nbsp;&nbsp;is mainly about the study of curves, proportions and symmetry.&nbsp;Some logos are directly inspired by the Fibonacci sequence or the famous&nbsp;golden number or the divine proportion&nbsp;.&nbsp;This is the case of the logos of Apple, BP, Pepsi or National Geographic.<\/p>\n\n\n\n<p>During the creation phase, it is important to see things from another perspective from time to time;&nbsp;leave the design aside and return to it with different eyes.&nbsp;Thus, the project will mature naturally and new ideas will emerge.<\/p>\n\n\n\n<h3 id=\"10-logo-completion-\"><span class=\"font-weight-semi-bold\">Logo completion<\/span><\/h3>\n\n\n\n<p>What gives quality to a logo, apart from all the elements that we have mentioned, is its general harmony.<\/p>\n\n\n\n<p>Graphic designers know this well.&nbsp;The details that will be evident to a professional will surely escape a normal person, but if the logo is not in perfect harmony, it will not attract attention.<\/p>\n\n\n\n<p>Whether you use an advertising agency, a graphic studio or a freelance graphic designer to create a custom logo, one thing is certain: a professional will know how to explain the logo you have created and justify your decisions.<\/p>\n\n\n\n<p>In any case, a custom logo design must be seen by several people before being validated.&nbsp;Each one will have a different perception, which will serve to make the necessary adjustments.<\/p>\n\n\n\n<h3 id=\"11-what-programs-exist-to-create-custom-logos-\"><span class=\"font-weight-semi-bold\">What programs exist to create custom logos?<\/span><\/h3>\n\n\n\n<p>The design of a logo is not done overnight.&nbsp;Obviously, you will be able to find&nbsp;&nbsp;<strong>web pages dedicated to creating custom logos online<\/strong>&nbsp;&nbsp;that offer the possibility of easily creating a logo in a few clicks without requiring any specific knowledge about graphic design, or even using a logo generator.<\/p>\n\n\n\n<p><strong>Is it really the correct solution?<\/strong><\/p>\n\n\n\n<p>As we have said, the logo of a company must be durable and easy to remember.&nbsp;Therefore, it is essential to&nbsp;&nbsp;<strong><a href=\"https:\/\/www.designfier.com\/logo-design\/\">create a professional logo<\/a><\/strong>&nbsp;&nbsp;to differentiate yourself from the competition.&nbsp;It is not enough to search the image libraries and add a name.<\/p>\n\n\n\n<p>As for programs to create logos, designers often use&nbsp;&nbsp;<strong>Adobe Illustrator, a vector drawing program,<\/strong>&nbsp;or Inkscape, a professional program.&nbsp;<\/p>\n\n\n\n<p>If you want to <strong><a rel=\"noreferrer noopener\" class=\"rank-math-link\" href=\"https:\/\/www.designfier.com\/blog\/create-a-custom-logo-design\/\" target=\"_blank\"><em>create custom logos<\/em><\/a> for free<\/strong>, <strong><a href=\"https:\/\/www.gimp.org\/\">Gimp<\/a><\/strong> will be ideal for you. It&#8217;s a free &amp; open-source image editor.<\/p>\n\n\n\n<p>For its part, Photoshop is an&nbsp;image&nbsp;editing&nbsp;software&nbsp;that works with a grid and pixelated system that does not offer the same opportunities.&nbsp;Vector drawing programs can reduce and <strong>enlarge high definition images without losing quality.<\/strong><\/p>\n\n\n\n<p><strong><em>Read Also: <\/em><\/strong> <a rel=\"noreferrer noopener\" href=\"https:\/\/www.designfier.com\/logo-design\/aberdeen\/\" target=\"_blank\">L<em>ogo Design Services in Aberdeen, Aberdeenshire<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How To Create Custom Logos &#8211; (Expert Tips) Artists and graphic designers are often in charge of creating custom logos for their clients.&nbsp;This mission may seem simple from the outside, but it is a long and complex process. Do you want to create custom logos, but don&#8217;t know where to start?&nbsp; Take a look at&#8230;<\/p>\n","protected":false},"author":1,"featured_media":716,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,6,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.designfier.com\/blog\/wp-json\/wp\/v2\/posts\/714"}],"collection":[{"href":"https:\/\/www.designfier.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.designfier.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.designfier.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.designfier.com\/blog\/wp-json\/wp\/v2\/comments?post=714"}],"version-history":[{"count":16,"href":"https:\/\/www.designfier.com\/blog\/wp-json\/wp\/v2\/posts\/714\/revisions"}],"predecessor-version":[{"id":2583,"href":"https:\/\/www.designfier.com\/blog\/wp-json\/wp\/v2\/posts\/714\/revisions\/2583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.designfier.com\/blog\/wp-json\/wp\/v2\/media\/716"}],"wp:attachment":[{"href":"https:\/\/www.designfier.com\/blog\/wp-json\/wp\/v2\/media?parent=714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.designfier.com\/blog\/wp-json\/wp\/v2\/categories?post=714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.designfier.com\/blog\/wp-json\/wp\/v2\/tags?post=714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}