{"id":2731,"date":"2021-02-25T18:36:56","date_gmt":"2021-02-25T18:36:56","guid":{"rendered":"https:\/\/www.designfier.com\/blog\/?p=2731"},"modified":"2021-02-25T18:37:10","modified_gmt":"2021-02-25T18:37:10","slug":"important-to-follow-a-brand-style-guide-for-your-business-in-2021","status":"publish","type":"post","link":"https:\/\/www.designfier.com\/blog\/important-to-follow-a-brand-style-guide-for-your-business-in-2021\/","title":{"rendered":"Important to follow a Brand Style Guide for your business in 2021?"},"content":{"rendered":"\n<h2 id=\"0-importance-of-brand-style-guide-\"><strong>Importance of Brand Style Guide<\/strong> <\/h2>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p> Ever read the demo book that you get with your new television or your new washing machine? Ever wonder what it used for? Well, of course, to bring your acquaintance with the product, and guide you on how to use it.  <\/p><\/blockquote><\/figure>\n\n\n\n<p>The same goes for Brand styling. When you have a brand and you are constantly aiming to enhance your brand identity, you need someone or something to guide you in the process. Therefore, that is exactly where the brand style guide comes into the picture. <\/p>\n\n\n\n<p>A brand style helps you look professional and consistent with your audience. In this age of competition, if you do not maintain consistency when communicating with your audience, this can jeopardize your customer trust in your audience. Now, you must be thinking that doing this should not need a separate entity of the brand style guide, but that\u2019s not the case.<\/p>\n\n\n\n<p>Hence, to explain everything about why you need a brand style guide, and how important it is for you to stay consistent and trusted with your brand. <\/p>\n\n\n\n\n\n<h3 id=\"1-definition-of-a-brand-style-guide-\"> <strong>Definition of a Brand Style Guide<\/strong> <\/h3>\n\n\n\n<p>A brand style guide is a\ndocument or a copy that has explained and how a brand is presented to its\naudience from both language and graphic points of view. The primary aim of a brand\nstyle guide is to collaborate different work of contribution cohesively. It\nalso makes sure that it reflects the true purpose of the corporate style and\nmaintains its consistency. <\/p>\n\n\n\n<p>A brand style guide is\nalways supported by the company\u2019s marketing methods and backed by a strong demanding\naudience. It is used to separate your units from its rivals and hold a strong\nbrand presence in the market. As time passes, this integrity, and consistency\ndevelop customer trust in the market. Other words for brand style guide can be\na \u201cbrand guide\u201d, or a brand identity guide. <\/p>\n\n\n\n<h3 id=\"2-elements-included-in-a-brand-style-guide-\"> <strong>Elements included in a Brand Style Guide <\/strong> <\/h3>\n\n\n\n<p>Another big myth associated with the brand style guide is that it is only for big businesses or big entities. However, that is not true. No matter how old your brand is or how much your customer demand is, you can always rely on it to ensure that your brand reaches new heights and attracts new potential clients. <\/p>\n\n\n\n<p>Indeed, a bigger company will generally have a defined and detailed brand style guide because its customers have higher trust in the brand. Let\u2019s see the most basic elements that are associated used for a brand style guide. <\/p>\n\n\n\n<ul><li>Company Logo <\/li><li>Color Palette <\/li><li>Graphic brand element<\/li><li>Specified photo guidelines<\/li><li>Specified typographic guidelines<\/li><li>Website Style<\/li><\/ul>\n\n\n\n<p>Now that we have seen most\nof the important aspects of why and how a brand style guide can pull over your\nbrand and create trust in your audience, it&#8217;s time that we differentiate some\nof the elements and dive deeper into it. <\/p>\n\n\n\n<h3 id=\"3-content-element-guidelines-\"> <strong>Content Element Guidelines<\/strong> <\/h3>\n\n\n\n<p>Content is used to narrate a brand story. When ensuring that your consumers relate to your content it is important that you have a brand style guideline in place, and it is followed to its fullest. <\/p>\n\n\n\n<h4 id=\"4-the-headline-and-body-copy-\"><strong>The headline and Body Copy<\/strong><\/h4>\n\n\n\n<p>Ever thought about why you read morning headlines of the newspaper first? Because a few words are enough to give you an idea of what the content is all about, and then you decide if you want to go into depth or not. <\/p>\n\n\n\n<h4 id=\"5-tones-and-voice-\"><strong>Tones and Voice<\/strong><\/h4>\n\n\n\n<p>The tone is an important ingredient of your content as they specify your content. Your brand might have its tone or its reserved voice. Your brand\u2019s tone and voice can be light. Or, it can be comprehensive, educational, or serious, or something that invokes curiosity. The tone and voice are all defined by who your customers are, and what type of content you create. <\/p>\n\n\n\n<h4 id=\"6-grammatical-details-\"><strong>Grammatical Details<\/strong><\/h4>\n\n\n\n<p>Noe, Grammar can be of\ndifferent types and styles. This depends on the type of demography you are\nserving in, and the type of audience you are serving to. For, example, if your target\naudience is children, you cannot use tough grammar, high vocabs, or follow the\nOxford Grammatical punches. <\/p>\n\n\n\n<h3 id=\"7-visual-style-guide-graphics-and-animations-\"> <strong>Visual Style Guide (Graphics, and animations)<\/strong> <\/h3>\n\n\n\n<p>Okay, so this is all\nabout how you present your visuals i.e., your graphics, animation, photos, or graphics\nwith your audience. Graphics are not something that you will use in a single\ncontent. No matter what you design, you might be using some graphics to enhance\nyour design. <\/p>\n\n\n\n<p>Brand style guide for graphics and visuals generally focuses on how the content looks and feels. Another reason why using visuals in your content is important because it creates unity among different marketers in the industry. Having a visual guide to your brand helps to create clarity for all marketing decisions and maintain a uniform result. <\/p>\n\n\n\n<div class=\"wp-block-fgb-call-to-action\"><div class=\"cta-block\"><div class=\"cta-block text-white text-center bg-primary\"><div class=\"container space-1\"><span class=\"h6 d-block d-lg-inline-block font-weight-light mb-lg-0\"><span class=\"fgb-call-to-action__title h6 d-block d-lg-inline-block font-weight-light mb-lg-0\"><strong>Need Help<\/strong><span class=\"font-weight-semi-bold\">? <\/span><br><span class=\"font-weight-semi-bold\">Call Us o<\/span><strong>n<\/strong> <strong>(+1) 315-279-4192. <\/strong><br><strong>Or Book a Free Design Consultation<span class=\"font-weight-semi-bold\"><br><\/span><\/strong><\/span><\/span><div class=\"d-inline-block\"><a href=\"https:\/\/www.designfier.com\/design-consultation\/\" class=\"justify-content-center fgb-button btn fgb-button--align-center btn-white ml-3 d-inline-flex align-items-center ml-2  btn-sm transition-3d-hover\"><div class=\"fgb-button--inner\"><span class=\"font-weight-semi-bold\">Get one now! <\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<h3 id=\"8-creating-a-cool-brand-style-guide-for-your-company-\"> <strong>Creating a cool Brand Style Guide for your Company<\/strong> <\/h3>\n\n\n\n<h4 id=\"9-choose-an-existing-brand-style-guide-\"><strong>Choose an existing Brand style guide<\/strong><\/h4>\n\n\n\n<p><strong>&nbsp;<\/strong>Many brand style guides\nare existing in every industry therefore, as a new beginner you should always\nresearch and choose one among them. However, do not forget to modify, and\nchange them as per your requirements. You can also use any specific external guide\nor dictionary that you want to use. <\/p>\n\n\n\n<p>The most popular Brand Style Guide used by most of the brands is <a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwjW0JPM04XvAhWK7XMBHct_DhcQFjAAegQIBxAD&amp;url=https%3A%2F%2Fwww.apstylebook.com%2F&amp;usg=AOvVaw2IZTLNyOrHzrlmcMa6X5hg\" target=\"_blank\" aria-label=\"\u201cThe Associated Press Stylebook.\u201d (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">\u201cThe Associated Press Stylebook.\u201d<\/a><\/p>\n\n\n\n<h4 id=\"10-add-your-policies-\"><strong>Add your policies<\/strong><\/h4>\n\n\n\n<p>When you decide on your brand style guide, never forget to add your terms and conditions on how to use your social media. This may also include some legal policies to save your company from any legal issues. <\/p>\n\n\n\n<h4 id=\"11-do-add-a-collaboration-puzzle-to-your-brand-style-guide-\"><strong>Do add a collaboration puzzle to your Brand Style Guide<\/strong><\/h4>\n\n\n\n<p>When you design your brand style guide, always make sure that it doesn\u2019t look like a document that is made by your employee. Rather, strive to make it flexible and collaborative. This will ensure that you have space that can include any future knowledge or research. <\/p>\n\n\n\n<h3 id=\"12-make-a-brand-style-guide-that-looks-versatile-\"><strong>Make a brand style guide that looks versatile<\/strong><\/h3>\n\n\n\n<p>You should always create\na brand-style guide that is easily available to access by every employee of\nyour company. Having a guide that is not easily accessible will never serve the\npurpose. <\/p>\n\n\n\n<p>As you already know how\nimportant it is for you to have a brand style guide, you should never lose the\ninformation that you include within it. It should be certain that all the\nimportant visuals are already there in the picture that serves the right\npurpose. <\/p>\n\n\n\n<p>Also, make sure that you\nplace your brand style guide in such a place where your employees can easily\nedit the information to add new things. This will ensure that no idea is left\nunused and that your brand style guide does not lose its versatility. <\/p>\n\n\n\n<p>If you are a new business\nowner or a person who is new to the market, you should always have a logo and\neverything that builds your brand identity. You must have a website, your brochure,\nbusiness cards, accessories, etc. <\/p>\n\n\n\n<p>For any new business owner has a brand identity is of utmost importance. Therefore, one should never compromise with them. We understand that start-ups and new businesses run with a very tight budget and might have low to null finance for branding. Therefore, that is exactly where <a href=\"https:\/\/www.designfier.com\/\" target=\"_blank\" aria-label=\"Designfier (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Designfier<\/a> steps up for you. <\/p>\n\n\n\n<p>No matter what, you can always run a <a href=\"https:\/\/www.designfier.com\/categories\/\" target=\"_blank\" aria-label=\"design contest (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">design contest<\/a> with as low as $99 and if in case you do not like what we designed for you we instantly refund a 100% money back and that\u2019s guaranteed. <\/p>\n\n\n\n<p>A brand style guide serves as a reference for your company to take your branding to another level. However, it will never to able to pull it over if you have not integrated it with all the accurate information about your brand. <\/p>\n\n\n\n<div class=\"wp-block-fgb-call-to-action\"><div class=\"cta-block\"><div id=\"SVGCTA7\" class=\"position-relative\"><div class=\"container space-2\"><div class=\"row justify-content-lg-between align-items-lg-center text-center text-lg-left\"><div class=\"col-lg-5 mb-5 mb-lg-0 z-index-2\"><h3 class=\"fgb-call-to-action__title h2 text-white font-weight-semi-bold mb-0\">Looking for a designer for your company?<\/h3><\/div><div class=\"col-lg-5 text-lg-right z-index-2 d-flex justify-content-end\"><a href=\"https:\/\/www.designfier.com\/brand-identity\/\" class=\"justify-content-center fgb-button btn fgb-button--align-center btn-indigo false d-inline-flex align-items-center ml-2  transition-3d-hover btn-pill\"><div class=\"fgb-button--inner\">Launch a Contest<\/div><\/a><a href=\"https:\/\/www.designfier.com\/how-it-works\/\" class=\"justify-content-center fgb-button btn fgb-button--align-center btn-white ml-4 d-inline-flex align-items-center ml-2 text-primary transition-3d-hover btn-pill\"><div class=\"fgb-button--inner\">How it works?<\/div><\/a><\/div><\/div><\/div><figure class=\"position-absolute top-0 right-0 bottom-0 left-0 z-index overflow-hidden gradient-overlay-half-dark-v2\"><img class=\"js-svg-injector d-none d-md-block\" alt=\"\" src=\"https:\/\/www.designfier.com\/blog\/wp-content\/themes\/front\/assets\/svg\/components\/circles.svg\" data-parent=\"#SVGCTA7\"\/><\/figure><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Importance of Brand Style Guide Ever read the demo book that you get with your new television or your new washing machine? Ever wonder what it used for? Well, of course, to bring your acquaintance with the product, and guide you on how to use it. The same goes for Brand styling. When you have&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2732,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,48],"tags":[],"_links":{"self":[{"href":"https:\/\/www.designfier.com\/blog\/wp-json\/wp\/v2\/posts\/2731"}],"collection":[{"href":"https:\/\/www.designfier.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.designfier.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.designfier.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.designfier.com\/blog\/wp-json\/wp\/v2\/comments?post=2731"}],"version-history":[{"count":1,"href":"https:\/\/www.designfier.com\/blog\/wp-json\/wp\/v2\/posts\/2731\/revisions"}],"predecessor-version":[{"id":2733,"href":"https:\/\/www.designfier.com\/blog\/wp-json\/wp\/v2\/posts\/2731\/revisions\/2733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.designfier.com\/blog\/wp-json\/wp\/v2\/media\/2732"}],"wp:attachment":[{"href":"https:\/\/www.designfier.com\/blog\/wp-json\/wp\/v2\/media?parent=2731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.designfier.com\/blog\/wp-json\/wp\/v2\/categories?post=2731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.designfier.com\/blog\/wp-json\/wp\/v2\/tags?post=2731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}